What is Amazon Live? A Guide for Sellers

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What is definitely not typical of Jeff Bezos' company is giving out "goodies" to sellers. But imagine that there is a tool that will allow you to attract hundreds of potential buyers absolutely FREE. We tell you how to conduct your first stream on Amazon and why you can't do without the Live broadcast function if you are building a strong brand.

What is Amazon Live
Buyers love videos, and Amazon loves its on page seo service buyers (or, more accurately, the income they bring in). So it’s no surprise that the platform couldn’t ignore the boom in short videos and live online broadcasts. So, in 2019, Amazon Live was presented to the world.






This is a feature/app and section on the site that allows creators (brands and influencers) to host Amazon streams, i.e. stream video.

Why You Should Try Amazon Live
As already mentioned, this is a free and quite powerful tool. You get access to the entire multi-million audience of the platform. Many of the viewers will become subscribers of the brand and then, possibly, customers. That is, just one successful broadcast on Amazon can radically change your income figures. But there are a number of other, less obvious reasons to try streaming.

Spontaneous purchases
Let's say that a hypothetical Louise from the US doesn't know anything about your product. And she doesn't even use such keywords in her search queries. Your ads aren't targeted at her. That is, you have almost zero chances of getting her as a client.
But Louise goes to the Amazon Live section and accidentally sees your broadcast. She becomes interested, gets excited, and immediately places an order. Perhaps she will become the most loyal and regular client of the brand.

Increased engagement
During the broadcast, users can ask questions, leave comments and receive instant answers. This creates a sense of involvement in the brand, increases trust and forms an interesting shopping experience. Which directly affects the desire to make an order and, accordingly, increases the company's income.

Closing objections
A “live” demonstration makes product information more convincing. As a result, buyers see how to use it in real life and get answers to their other questions. And when objections are removed and the features are clear, there are not many reasons NOT to buy.

Promotion of new products
Amazon Live is a great tool to showcase new products and features, attract attention, and drive sales.

Bottom line: Use Amazon Live as part of your overall marketing and sales strategy to increase your business efficiency and build loyal customers.

How to start a stream?
As always, before starting, we recommend that you familiarize yourself with the platform's policies and user manual . Next, you will need to download a special application, Amazon Live Creator.

At the time of writing, it is only available for the App Store. But the platform may soon make it available for other mobile systems.

You can also use OBS (a popular live streaming software) or other similar programs. They allow you to connect multiple cameras to broadcast the image from different angles. And in general, they will offer more flexible settings: for example, your assistant will be able to respond to comments in the chat from a second device.

Important! Video streaming is only available to companies that are registered in the brand registry and users of the Amazon Influencer Program. Anyone can view/comment on other people's broadcasts.