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Domain change: Redirects maintained for at least 12 months Changing domains involves risk A risk with every domain change is that the ranking and therefore the visibility of the website suffer significantly as a result of this step. There is no automatic transfer of the ranking from the old to the new website. Why is that? There are several assumptions here: For example, there are values such as positive user signals that Google cannot immediately transmit 1:1. “Trust”, i.e. the level of trust of a website, is probably not immediately adopted 100 percent.
In addition, Google first has to completely crawl the new website and India Car Owner Phone Number List recalculate the link graphs (linking of the individual URLs). John Müller from Google also confirms that the search engine needs a certain amount of time to trust the new domain and to transfer all the metrics from the old domain to the new one. Maintain redirects for at least 12 months In order for a new domain to be established and the visibility of the website not to be restricted, it is important that there are redirects that ensure that the URLs are forwarded from the old to the new domain. to the old domain even after the domain change. Therefore, according to John Müller from Google, you should keep both the redirects and the old domain for at least 12 months.
John Mueller on domain forwarding John Müller on Twitter: “Redirects after a domain change should remain in place for at least 12 months. Three months, on the other hand, are clearly too short.” Notify Google about domain changes If you want to transfer the SEO ranking of your old website to the new domain, you must inform Google about the domain change. The search engine only transfers an SEO ranking when a corresponding application is made and does not make any changes on its own initiative. You can easily initiate the application via Google Search Console. The following steps are necessary: Both domains must be registered and verified in Search Console.
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發表於 2024-3-12 16:40:07