How It Works: What You Need to Know

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On the Google AdSense blog. I reached out to a friend at Google to see if we could learn more. GDN Converts Text Ads to ‘Richer Text’ Image Ads as of July 2015 Our source at Google was able to confirm that YES! Google Display Network is converting text ads to what they’re calling “Richer Text” image ads and that this began last month. So what is it? Google explains: “Richer Text is the most brand-safe ad type within our text ads family. This ad type runs on text + image and image only inventory.

A logo (from Google+) is paired with this ad layout to add further brand and IT Numbers aesthetic value. Please contact your account manager if you wish to provide an alternate image. Unlike Simple Text, publishers do not have control over the color of this ad type. Instead the color is derived from the primary and secondary colors of the logo used by the advertisers.” (Note: Our source at Google says manual controls are coming soon.) Here’s an example of an auto-created Richer Text ad, from one of our client accounts: richer text ads example But how does the platform decide which ones to automatically convert to image ads? According to our source, the following factors are part of the decision to convert a text ad to image.





CTR Conversions per dollar Deep conversion rate Landing page dwell time Further, our source at Google says, “We only use the ‘richer text’ (image) ad type in text+image and image-only slots and only when our predicted CTR model proves that for that advertiser and publisher the CTR increases when using that ad type.”  About Richer Text Ads Across the Google Display Network and AdMob, text ads are optimized across three primary ad types: simple text, richer text, and native text.