That negatively affect the effectiveness of promoting the company online mainly Choosing too general phrases Very general keywords such as shoes or phone can generate huge amounts of traffic but at the same time fail to attract the right audience and result in low conversions. Focusing only on high search volume words Ignoring keywords volume but are more specific.
Long tail can cause you to miss out on a group of highly engaged users. Not updating your keyword list Trends and user behavior change. Phrases that were popular a few months ago may no longer be relevant. Regularly photo retouching reviewing and updating your keyword list is essential. Ignoring local keywords For many companies especially those operating locally phrases containing the names of cities and districts may be key.
For a hairdressing salon operating in Krakow the phrase "hairdresser Krakow" will be more valuable than the phrase "hairdresser". Neglecting local keywords can keep your site from being visible to local customers who are most likely to take advantage of your offer. Summary Matching keywords is an art that requires not only knowledge of tools but above all understanding the needs and behavior of users. Keyword selection and optimization is the key to success in the world of digital marketing.