Full custody model last year

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The semi-custody model has recently attracted cross-border e-commerce platforms to invest. How to understand the semi-managed model and player performance? Let’s take a look at the dismantling of this article. has just begun, and there are new changes in the cross-border e-commerce market. On January , AliExpress, a cross-border e-commerce platform owned by Alibaba, took the lead in announcing the launch of a semi-custodial model. It has made multiple announcements, including commission-free, cash subsidies and other welfare measures to attract more


sellers. In the same month, Temu, a cross-border e-commerce Malaysia Phone Number Data platform owned by Pinduoduo, also opened a recruitment channel for semi-managed merchants and plans to launch semi-managed services on the US site first. After major platforms promoted the, semi-custody is becoming a new trend in cross-border e-commerce. Compared with the former, the key to the semi-managed model is that the platform





has less control and merchants can operate flexibly. All this is actually the general trend. Full custody has always been the model mainly promoted by the cross-border e-commerce Four Little Dragons AliExpress, Temu, Shein, and Tiktok Shop. However, with the development of the market, this model can no longer meet the new needs generated by merchants’ growth, and has led to many problems such as limited merchant autonomy and insufficient brand capabilities. This is not only a gap that e-commerce platforms urgently need to fill at this stage, but also a necessary measure to compete for merchants in the fierce competition overseas.