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So, you decided to closely engage in email marketing and collect requests from customers through mailings. This customer interaction channel remains popular, it is effective for b2b and b2c. In this article, we have collected 14 ways to attract more subscribers to your newsletter. Let's look at each of the mechanics of collecting the subscription base in more detailViral competitionThe essence of the method is to run a viral subscription in the form of a competition or competition, for participation in which you need to enter an email address, and then get additional transitions from friends to whom the user sends a link: the more transitions, the greater the chance of winning.An example of an invitation to participate in such a contest.On the first screen, you offer a prize and sets out the rules of participation.ScreenshotsAnd the next page, after entering an email shows ways to share a personal link to increase the number of transitions:ScreenshotsAs you can see on the screen, we can get 3 additional transitions from everyone who has registered on our referral link, just that he will share it through email, Facebook, Twitter, Pinterest or
LinkedIn.The indulge of this method in the rapid growth of the subscription base. But since each such subscriber was motivated by the fact that he will receive shopify website design a prize, it is highly likely that people will subscribe to your newsletter only for the sake of prizes and after the end of the competition, an outflow of subscribers is possible. However, as a rule, some subscribers remain stable with you, so such events are one of the right ways to quickly fill the base.BannerFor a successful viral competition, you need to consider 3 key points:You need a prize that filters only the audience that can later buy something from you;The prize should be so good that subscribers not only conceand the contest, but also seek to attract as much as possible friends to win;You need an email campaign that will hold the collected participants from a simple competition to reading promotional materials and (in the end) purchase.Viral competition is one of the fastest ways to assemble a high-quality email-base. One of the services we recommend is KingSumo Giveaways for such competitions.

dd an application to collect contacts to your websiteFor example, use SumoMe – this is one of the best apps to collect email addresses. More analogues: List Builder and Scrollbox. They allow you to create convenient forms for collecting contacts and to control the database of the collected addresses.Create viral contentViral content is a content that readers will share in social networks, send a friend, print, share with colleagues ... You can continue this series yourself.As a rule, the viral post is no longer than 3 000 characters and always reveals some objective information important to the reader: statistical data, useful tips that you want to share in order not to forget to use in the future. It can also be a useful and beautifully designed infographic.Use Content Upgrade in your top postsContent Upgrade is the “additional” offer you make in the text of the article in exchange for email.
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